Поступления иностранных книг в библиотеки ННЦ в 2003 г.
Институт экономики |  |
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Kuada J. Sorensen O.J. Internationalization of companies from developing countries. - New York et al.: Intern. business press ; Haworth, 2000. - XIII, 225 p.: ill. (ISBN 0-7890-1079-8) - Интернационализация компаний из развивающихся стран
Оглавление
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- Internationalization of Companies from Developing Countries provides marketing and economic researchers and students with both theoretical and empirical insights into the motives, methods, and processes of internationalization of firms in the developing countries of Africa. Full of current facts and data, this informative book explores how government policies shape a country's strategies for global competitiveness. The book also discusses motives of internationalization, approaches to market analysis and market knowledge acquisition, and domestic and foreign interfirm relations.
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