Bryman A. Business research methods / Bryman A., Bell E. - 2nd ed. - Oxford: Oxford University Press, 2007. - 786 p.: ill. - Ref.: p.735-759. - Auth. ind.: p.760-766. - Sub. ind.: p.767-786. - ISBN 978-0-19-928498-6  Место хранения:   022 | Институт экономики и организации промышленного производства | Новосибирск

Contents

Part One 1 Business research strategies ................................. 3 2 Research designs ............................................ 38 3 Planning a research project and formulating research questions ................................................... 74 4 Getting started: reviewing the literature ................... 93 5 Ethics in business research ................................ 126 Part Two 7 The nature of quantitative research ........................ 153 8 Sampling ................................................... 179 9 Structured interviewing .................................... 208 10 Self-completion questionnaires ............................. 239 11 Asking questions ........................................... 257 12 Structured observation ..................................... 280 13 Content analysis ........................................... 301 14 Secondary analysis and official statistics ................. 324 15 Quantitative data analysis ................................. 347 Part Three 16 The nature of qualitative research ......................... 401 17 Ethnography and participant observation .................... 439 18 Interviewing in qualitative research ....................... 471 19 Focus groups ............................................... 509 20 Language in qualitative research ........................... 529 21 Documents as sources of data ............................... 553 22 Qualitative data analysis .................................. 578 23 Computer-assisted qualitative data analysis: Using NVivo ... 602 Part Four 24 Breaking down the quantitative/qualitative divide .......... 625 25 Mixed methods research: Combining quantitative and qualitative research ....................................... 641 26 Internet research methods .................................. 660 27 Writing up business research ............................... 690