Public Relations / Svyazi s obscyestvyennost'yu 
    Exhibition of russian and foreign literature 
call numbers and locations are available  

  1. Abadiyev M.B., Kokhanov YE.F. Formirovaniye sluzhby svyazyei s obscyestvyennost'yu v sistyemye upravlyeniya zanyatost'yu: pyervyi opyt v Ryespublikye Ingushyetiya // Myenyedzhmyent v Rossii i za rubyezhom. - M., 2000. - N 3. - S.73-80.

  2. Alyeshina I. Pablik Rilyeishnz v myenyedzhmyentye i markyetingye // Markyeting. - M., 1996 . - N 3. - S.108-111. - Bibliogr.: 4 nazv.

  3. Alyeshina I.V. Pablik Rilyeishnz dlya myenyedzhyerov i markyetyerov / Assots. avt. i izd. "Tandyem". - M.: Gnom-Pryess, 1997. - 255 s. - Bibliogr.: 38 nazv.

  4. Alyeshina I.V., Kisyelyev B.N. Svyazi s obscyestvyennost'yu: Programma distsipliny. - M., 1995. - 19 s.

  5. Arnol'd N. Trinadtsatyi nozh v spinu rossiiskoi ryeklamye i public relations. - M.: Top-Myedia, 1997. - 223 s.
    U9(2R)0-A.841 kki

  6. Ashyervud B.A. Azbuka obscyeniya ili Public relations bibliotyeki. - M.: Libyeriya, 1995. - 174  s. - Bibliogr.: 24 nazv.
    Prilozhyeniye k zhurnalu "Bibliotyeka", CH.6.

  7. Barkyero Karbyero KH.D. Svyazi s obscyestvyennost'yu v mirye finansov: Klyuch k uspyekhu. - M.: Dyelo, 1996. - 79 s.
    Pyeryevod knigi: Barquero Carbero J.D. Relaciones publicas financieras.
    G97-3445
    To zhye: M., 1997.
    U5-B.250 ch/z2

  8. Blazhnov YE. Boss ili kollyega?: Vnutrifirmyennoye vzaimodyeistviye i Pablik rilyeishnz // ZHurnalist. - 1994. - N 9. - S.48-50. - (Uroki PR).

  9. Blazhnov YE. Vybiraya slova, myesto i vryemya // ZHurnalist. - 1994. - N 12. - S.58-59. - (Uroki PR).
    O privlyechyenii vnimaniya k ryeklamye v gazyetye.

  10. Blazhnov YE. Imidzh: syekryet vozdyeistviya // ZHurnalist. - 1994. - N 1. - S.52-24. - (Iz tsikla st. "Studiya PR").
    Imidzh v "Pablik rilyeishnz".

  11. Blazhnov YE. Intyerv'yu v tsyelyakh Pablik rilyeishnz // ZHurnalist. - 1994. - N 8. - S.52-53.

  12. Blazhnov YE. Pablik rilyeishnz po pochtye // ZHurnalist. - 1994. - N 7. - S.42-44. - (Iz tsikla st. "Studiya PR").

  13. Blazhnov YE. Pablik rilyeishnz - chto eto takoye? // ZHurnalist. - 1994. - N 10. - S.36-39. - (Iz tsikla st. "Studiya PR").

  14. Blazhnov YE.A. Pablik Rilyeishnz: Priglashyeniye v mir tsivilizovannykh rynochnykh i obscyestvyennykh otnoshyenii: Uchyeb. posobiye dlya dyelov. lyudyei. - M.: IMA-pryess, 1994. - 157 s.

  15. Blazhnov YE. Pryezyentatsiya // ZHurnalist. - 1994. - N 5. - S.48-50.

  16. Blazhnov YE. Pryess-ryeliz // ZHurnalist. - 1994. - N 3. - S.50-53.

  17. Blazhnov YE. Pridumannyye sobytiya, ili Myekhanizm pablisiti // ZHurnalist. - 1994. - N 6. - S.53-55. - (Uroki Pablik rilyeishnz).

  18. Blazhnov YE. Ryeputatsiya // ZHurnalist. - 1994. - N 2. - S.54-57.

  19. Blazhnov YE. Syekryety obscyeniya // ZHurnalist. - 1994. - N 10. - S.48-49. - (Iz tsikla st. "Studiya PR").

  20. Blek S. Vvyedyeniye v pablik rilyeishnz / Pyer. s angl. Dnyeprovskogo V.G., CHyernichkinoi I.A. - Rostov n/D: Fyeniks, 1998. - 317 s. - Bibliogr.: s.315.
    G99-4181 ch/z2 (U5-B.709)

  21. Blek S. Pablik rilyeishnz. CHto eto takoye? - M., 1990.

  22. Borisov A. Rossiiskomu biznyesu nuzhny dyeistvityel'nyye svyazi s obscyestvyennost'yu // Biznyes. - 1996. - N 2. - S.32-33.

  23. Borisov B.L. Ryeklama i pablik rilyeishnz. Alkhimiya vlasti. - Riga, 1997; M., 1998.

  24. Vasilik M.A., Vyershinin M.S., Kozyryeva L.D. Pablik rilyeishnz v Rossii: organizatsii i dokumyenty / S.-Pyetyerb. gos. tyekhn. un-t. - SPb., 2000. - 77 s.

  25. Vikyent'yev I.L. Priyemy ryeklamy i Public Relations: 215 prim., 130 uchyeb. zadach i 15 prakt. pril. - 3-ye izd. - SPb.: Biznyes-Pryessa, 1998. - (Sistyema prof. razrabotchikov, konsul'tantov i pryepodavatyelyei Triz-SHans).
    • CH.1. - 1998. - 238 s.: il.
      G98-12065 kki (U5-V.430/N1)
    • To zhye: SPb.: TRIZ-SHANS, [1995]. - CH.1. - 226 s.: il. - Bibliogr. v kon. glav. - Pryedm. ukaz.: s.222-223.
      G96-826/N1 ch/z2

  26. Vlast' i obscyestvyennost': Sotsial'nyye aspyekty vzaimodyeistviya / Volgo-vyatskaya akad. gos. sluzhby. - Nizhnii Novgorod: Nizhpoligraf, 1997. - 148 s.
    Na primyerye Rossiiskoi Fyedyeratsii: 90-ye gg.

  27. Ganzhin V.T. Pablik rilyeishnz. CHto eto znachit? Vvyedyeniye v sryedovyedchyeskuyu kommunikatsiyu. - M., 1998.

  28. Grigor'yeva N. Rabota uchryezhdyeniya s obscyestvyennost'yu - SPb.: SPbGUP, 1999. - 63 s. - (Syer. "Novyye nauch. shk."; 1).
    S556-G834 ch/z2

  29. Dyeinyega O. Prostyye oshibki syer'yeznogo myeropriyatiya: Tipovyye oshibki pri provyedyenii pryess-konfyeryentsii // Ryeklam. izmyeryeniye. - 1996. - N 12(26). - S.2-5.

  30. Dolgikh A. Pablik rilyeishnz: aktual'no uzhye syegodnya // Vnyesh. torgovlya. - M., 1994. - N 9. - S.44-45.
    Byesyeda s gyenyeral'nym diryektorom myezhotraslyevogo ob'yedinyeniya "Mayak" po svyazyam s obscyestvyennost'yu ob organizatsii markyetinga.

  31. Doti D. Pablisiti i pablik rilyeishnz. - M.: Filin', 1996. - 286 s.

  32. YEgorov A. Pablik rilyeishnz // Markyeting. - 1994. - N 1. - S.79-85.
    Dyeyatyel'nost', svyazannaya s informirovaniyem obscyestvyennosti, potyentsial'nykh potryebityelyei produktsii (uslug) toi ili inoi firmy, s ryeklamirovaniyem i inym opovyescyeniyem lyudyei ob ikh rabotye.

  33. Zatsyelyapina M. P.R.: Arkhityektory soglasiya // Cosmopolitan. - 1996. - Syent. - S.95-98.

  34. Zvyerintsyev A. Kommunikatsionnyi myenyedzhmyent. Rabochaya kniga myenyedzhyera po PR. - SPb., 1997.

  35. Zyablyuk N.G. Industriya upravlyayemoi informatsii ("Pablik rilyeishnz" - sistyema propagandy bol'shogo biznyesa SSHA). - M., 1971.

  36. Ivanov A.P. "Pablik rilyeishnz": eto aktual'no // TSyellyuloza. Bumaga. Karton. - 1995. - N 3/4. - S.30.

  37. Ivashinyenko N.N. Sluzhba po svyazyam s obscyestvyennost'yu v nalogovoi inspyektsii // Sotsiol. isslyed. - 1999. - N 12. - S.124-127.
    V Nizhyegorodskoi oblasti.

  38. Kapitonov E.A. Organizatsiya sluzhby svyazi s obscyestvyennost'yu: (Pablik rilyeishnz) / Syev. -Kavk. gos. sluzhba. - Rostov n/D, 1997. - 77 s.
    Na pryedpriyatiyakh.

  39. Knizhnyi markyeting: rukovodstvo k dyeistviyu: Sb. statyei. - M.: TYERRA, 1996. - 432 s.
    Iz sodyerzhaniya: Ryeklama i prodvizhyeniye knigi k chitatyelyu. Pablisiti i pablik rilyeishnz.

  40. Kolinko T. Kak nye nastupit' na grabli, ili Praktika pryezyentatsii // Ryeklam. tyekhnologii. - 1997. - N 2. - S.4-6.

  41. Kokhanov YE.F. Gyenyezis struktur i modyelyei pablik rilyeishnz // Myenyedzhmyent v Rossii i za rubyezhom. - M., 1999. - N 6. - S.30-40.

  42. Krylov A.N. Kommunikatsionnyi myenyedzhmyent & Public Relations: Lyeksikon i praktikum. - M.: Nats. in-t biznyesa, 2000. - 96 s.
    S555-K.850 ch/z2

  43. Kuskova L.I. Myetodika primyenyeniya tyekhnologii public relations v organakh myestnogo samoupravlyeniya: (Na primyerye administratsii SHaturskogo r-na Moskovskoi obl.) // Novyye formy gosudarstvyennosti i gosudarstvyennaya sluzhba. - M., 1996. - S.101-106.
    KH621-N.766 ch/z3

  44. Lavrukhin O. Nuzhna li firmam i pryedpriyatiyam dyelovaya ryeputatsiya, ili O svyazyakh s obscyestvyennost'yu - Public relations // Biznyes. - 1997. - N 3. - S.12-14.
    Okonchaniye. Nachalo - v N 1.

  45. Laptyenok A. Iskusstvo informatsii. Vybory: Rabota s obscyestvyennost'yu. - Minsk, 1995.

  46. Lyebyedyeva T.A. Iskusstvo obol'scyeniya. Pablik rilyeishnz po-frantsuzski. Kontsyeptsii. Praktika. - M., 1996.

  47. Lyebyedyeva T.A. Pablik rilyeishnz. - M., 1999.

  48. Lukashyenko M.A. "Public relations": suscnost', funktsii, znachyeniye // Problyemy funktsionirovaniya rynochnoi ekonomiki. - M., 1994. - S.86-90.

  49. Mikhailov S. Nashi biznyesmyeny i politiki, kazhyetsya, nakonyets-to osoznali znachyeniye "pablik rilyeishnz" // Biznyes i politika. - M., 1996. - N 6. - S.30-35.
    Byesyedu vyeli V.Dikyevich, YE.Ponomaryeva.

  50. Muzykant V.L. Tyeoriya i praktika sovryemyennoi ryeklamy (Effyektiv. ryeklam. tyekhnologii. Pablik rilyeishnz. Promoushn. Markyeting: Uchyeb. posobiye po bazovomu kursu "Pablik rilyeishnz" i "Ryeklama"). - M.: Kompaniya "YEvraziis. ryegion", 1998. - CH.1. - 399 s.

  51. Nyevzlin L.B. "Pablik rilyeishnz" - komu eto nuzhno?: Osnovy uchyeb. kursa. - M.: Ekonomika, 1993. - 223 s.

  52. Orlova T.M. "Pablik rilyeishnz" i ryeklama v sistyemye markyetinga // Markyeting v Rossii i za rubyezhom. - M., 1997. - S.20-28.

  53. Pablik rilyeishnz: Svyazi s obscyestvyennost'yu v sfyerye biznyesa. - M.: TANDYEM, 1999. - 351 s.
    Ponyatiye, suscnost' i filosofiya "pablik rilyeishnz". Pravovyye osnovy otnoshyenii s obscyestvyennost'yu. Svyazi s obscyestvyennost'yu i krizisnoye upravlyeniye kompaniyei.

  54. Pashyentsyev YE.N. Pablik rilyeishnz: ot biznyesa do politiki. - M.: Finpryess, 2000. - 230 s.
    Novyye formy i novoye kachyestvo PIAR. Dyeyatyel'nost' vyertikal'no-intyegrirovannykh grupp syetyevykh agyentstv v YEvropye. Svyazi s obscyestvyennost'yu v Rossii. Obrazovaniye v oblasti svyazyei s obscyestvyennost'yu.

  55. Plotnikov N. Vlast' argumyenta i public relations: 70 lyet KHabyermasu // Logos. - M., 1999. - Vyp.8(18). - S.119-122.
    Evolyutsiya idyeologichyeskoi i sotsial'no-filosofskoi pozitsii KHabyermasa kak intyerpryetatora "kritichyeskoi tyeorii" Frankfurtskoi shkoly.

  56. Polyakov D.N. Public relations kak sostavnaya chast' markyetinga v Rossii // Markyeting i markyetingovyye isslyed. v Rossii. - M., 1997. - N 3. - S.29-31.

  57. Pochyeptsov G.G. Imidzhmyeikyer. Pablik rilyeishnz dlya politikov i biznyesmyenov. - Kiyev, 1995.

  58. Pochyeptsov G.G. Kommunikativnyye tyekhnologii dvadtsatogo vyeka. - M.; Kiyev: Vaklyer, 1999. - 349 s.
    Oglavlyeniye knigi

  59. Pochyeptsov G.G. Pablik rilyeishnz dlya profyessionalov. - M.: Vaklyer, 1999. - 622 s.
    Obsciye stratyegii i osnovnyye podkhody.
    S5-P.653 kki

  60. Pochyeptsov G.G. Pablik rilyeishnz dlya profyessionalov. - M.; Kiyev: Vaklyer, 2000. - 622 s.
    Obsciye stratyegii i instrumyentarii pablik rilyeishnz. Osnovnyye izdaniya, vyshyedshiye na russkom yazykye v 1990-ye gg.
    S-P.653 NO

  61. Pochyeptsov G.G. Pablik rilyeishnz, ili kak uspyeshno upravlyat' obscyestvyennym mnyeniyem. - M.: TSyentr, 1998. - 349 s.
    S555-P.653 ch/z2

  62. Pryezidyent v grimye vyglyadit molozhye: Ruk. po provyedyeniyu polit. ryeklam. kampanii na TV // ZHurnalist. - 1996. - N 4. - S.48-50.

  63. Pryessa i obscyestvyennoye mnyeniye. - M., 1986.

  64. PR: myezhdunarodnaya praktika. - M., 1998.

  65. Ryeva V.YE. Svyazi s obscyestvyennost'yu: istoriya, tyeoriya, praktika: [Uchyeb. posobiye dlya vuzov po spyets.: "Svyazi s obscyestvyennost'yu", "Gos. i munitsip. upr.", "Ekonomika i upr. na pryedpriyatii"]. - M., 1997. - 156 s.
    S555-R.320 ch/z2

  66. Savinova O.N. Svyazi s obscyestvyennost'yu v organakh ryegional'nogo upravlyeniya. - N.Novgorod: Nizhpoligraf, 1997. - 160 s.
    KH621-S.130 ch/z3

  67. Svyazi s obscyestvyennost'yu v bankovskoi sfyerye // Byul. inostr. kommyer. inform. - 1994. - N 51. - S.8.
    Po matyerialam syeminara "Praktika svyazyei s obscyestvyennost'yu i ryeklamy v bankovskom biznyesye" (Moskva, apryel' 1994 g.).

  68. Svyazi s obscyestvyennost'yu i obscyestvyennymi organizatsiyami: ("Pablik rilyeishnz"): Uchyeb.-myetod. posobiye po kursu "Gos. i munitsip. upr." / Ros. akad. gos. sluzhby pri Pryezidyentye RF; Avt. kol.: Borisova T.F., Valovaya M.D., Gorokhov V.M. i dr. - M.: RAGS, 1996. - 121 s.

  69. Sinyayeva I.M. Pablik rilyeishnz v kommyerchyeskoi dyeyatyel'nosti: Uchyebnik dlya stud. vuzov, obuch. po ekon. spyets. - M.: YUNITI, 1998. - 287 s.

  70. Sokolov I. Tyekhnologiya populyarnosti, ili pablik rilyeishnz. - Minsk, 1999.

  71. Tyeryescyenko S.S. Nauchno-informatsionnaya dyeyatyel'nost' i problyemy svyazyei s obscyestvyennost'yu // NTI. Syer.1, Organizatsiya i myetodika inform. raboty. - M., 1998. - N 10. - S.1-8.
    Funktsii, myetody i tyekhnologii dyeyatyel'nosti Public Relations, zaimstvovnnyye iz sfyery nauchno-informatsionnoi dyeyatyel'nosti.

  72. Tul'chinskii G.L. Public relations: Ryeputatsiya, vliyaniye, svyazi s pryessoi i obscyestvyennost'yu, sponsorstvo ("Kul'tura i biznyes". Tyekhnologiya sovryem. myenyedzhmyenta). - SPB., 1994. - 80 s.
    G95-1643

  73. Ul'yanich S. "Pablik rilyeishnz" v Rossii // Biznyes i politika. - 1995. - N 1. - S.16-20.

  74. Utkin E., Zaitsyev V. "Pablik rilyeishnz" ili dobroye imya firmy // Torgovlya. - 1993. - N 4-6. - S.36-39.

  75. Utkin E.A., Morozova N.I., Morozova G.I. Innovatsionnyi myenyedzhmyent. - M.: AKALIS, 1996. - 208 s.
    Iz sodyerzh.: Kommunikatsii banka - ryeklama, svyazi s obscyestvyennost'yu, stimulirovaniye sbyta.

  76. Utkin E.A., KHuriyev A.A., Bochkaryev V.A., YEfryemova I.M. Pablik rilyeishnz. Svyazi s obscyestvyennost'yu v sfyerye biznyesa. - M., 1999. - 351 s.
    U9(2R)0 - P.120 ch/z2

  77. Fyedorkin N.S. "Pablik rilyeishnz" kak nauka i iskusstvo: myetodologichyeskiye problyemy stanovlyeniya // Vyestn. Mosk. un-ta. Syer.18, Sotsiol. i politologoiya. - M., 2000. - N 1. - S.129-141.

  78. KHonyakova S. "Vnyeshnyaya" politika pryedpriyatiya // Prom. vyestn. Rossii. - 1995. - N 6. - S.38-39.
    Ryekomyendatsii po sozdaniyu "pablik rilyeishnz".

  79. KHudyakov S. Vnutrifirmyennyye "Pablik rilyeishnz" v sistyemye upravlyeniya pyersonalom // Ros. ekon. zhurn. - M., 1993. - N 11. - S.58-64.

  80. KHudyakov S. "Pablik rilyeishnz": Novyi shans v biznyesye // Ros. ekon. zhurn. - M., 1993. - N 1. - S.69-72.

  81. CHyestara Dzh. Dyelovoi etikyet. Pablik rilyeishnz. - M., 1997.

  82. CHukayeva U.A. Korporativnaya kul'tura i pablik rilyeishnz (PR) v promyshlyennykh organizatsiyakh // Sotsiol. isslyed. - 2000. - N 8. - S.74-78.
    Po dannym 1999 g. v Svyerdlovskoi oblasti.

  83. CHumikov A.N. Kryeativnyye tyekhnologii "pablik rilyeishnz". - M., 1998.

  84. CHumikov A.N. Svyazi s obscyestvyennost'yu: Uchyeb. posobiye dlya studyentov upravlyen. spyets. vuzov / MGU im. M.V.Lomonosova, In-t nalogov. upr. i sotsial. isslyed. - M.: Dyelo, 2000. - 271 s.
    Istoriya vozniknovyeniya; sfyery primyenyeniya; struktura i funktsii sluzhby; voprosy stratyegichyeskogo i proyektnogo planirovaniya; upravlyeniye informatsiyei.
    S555-CH.906 ch/z2

  85. YAkovlyev I. Pablik rilyeishnz v organizatsiyakh. - SPb.: Pyetropolis, 1995. - 148 s. - Bibliogr.: 21 nazv.

  1. Blagoiyevikh S.A. Public relations u visokom shkolstvu // YEkon. anali = Ekon. annaly. - Byeograd, 1999. - G.43, br.140. - S.219-234.
    Za i protiv primyenyeniya sistyemy "Pablik rilyeishinz" v vysshyei shkolye.

  2. Korol'ko V. K voprosu o sotsial'noi roli i etikye pablik rilyeishnz // Sotsiol.: tyeoriya, myetodi, markyeting. - Kiiv, 2000. - N 1. - S.62-75.

  3. Korol'ko V. Osnovi pablik rilyeishnz. - Kiiv, 1997.

  4. Marinov R. Izpolzvanye na vr'zkitye s obscyestvyenostta public relations pri avariini situatsii v promishlyenostta // Sotsiol. problyemi. - S., 1994. - G.26, kn.4. - S.102-113.
    Ispol'zovaniye kommunikatsii i svyazyei s obscyestvyennost'yu pri avariinykh situatsiyakh v promyshlyennosti (na primyerye Bolgarii, stran YEvropy i SSHA kon. 1980 - nach. 1990-kh gg.).

  5. Publichna komunikatsiya i YEvropyeiska intyegratsiya / YUNYESKO. - Sofiya: Zyenitsa, 1999. - 255 s.
    Matyerialy dvukh bolgaro-avstriiskikh nauchnykh konfyeryentsii na tyemy "Obscyestvyennaya kommunikatsiya i obscyestvyennaya organizatsiya" (Sofiya, 23 maya 1997 g.) i "YEvropyeskaya intyegratsiya - vyzov "pablik rilyeishnz" (intyernatsional'nyye i lokal'nyye aspyekty), Sofiya, 22-23 maya 1997 g.

  6. Raikov Z. Obscyestvyenoto mnyeniye i p'blik rilyeish'ns // Obscyestvyena komunikatsiya. - Sofiya, 1998. - Kn.10. - S.3-4.
    Rol' "pablik rilyeishnz"-tyekhnologii v sozdanii pryedposylok dlya poyavlyeniya obscyestvyennogo mnyeniya, v ukryeplyenii polozhityel'nogo obscyestvyennogo mnyeniya i v aktivizatsii latyentnogo obscyestvyennogo mnyeniya.

  1. Ahonen J. Suomen pankki ja tiedotusvalineet - virkamiesten ja taloustoimittajien vuorovaikutus. - Helsinki, 1996. - 51 s.
    Vzaimodyeistviye Banka Finlyandii so sryedstvami massovoi informatsii. Otsyenka dyeyatyel'nosti Banka i finansovoi politiki s tochki zryeniya zhurnalistov.

  2. Arfin F.N. Financial Public Relations. Lessons from the Corporate Leaders. - London, 1994.

  3. Aronson M., Spetner D. The Public Relations Writer's Handbook. - N.Y. etc., 1993.

  4. Baas V. Corporate Citizenship // Bank. - Koln, 1996. - N 4. - S.216-219.
    O povyshyenii roli bankov v sovryemyennom obscyestvye i osoznanii imi nyeobkhodimosti invyestitsii v korporativnoye soobscyestvo (rasshiryeniye nyekommyerchyeskikh funktsii bankov), sozdaniya imidzha firmy. Opyt anglo-saksonskikh stran.

  5. Barat T. Public relations - avagy hogyan szerezzuk es tartsuk meg partnereink bizalmat // Marketing. - Bp., 1993. - 27.evf., 4.sz. - Old.179-182.
    Svyazi firmy s otdyel'nymi litsami ili organizatsiyami kak odno iz napravlyenii markyetinga: znachyeniye, ponyatiye, zadachi v obyespyechyenii dovyeriya myezhdu partnyerami.

  6. Bernays E.L. The Later Years. Public Relations Insights 1956-1986. - Rhinebeck, 1986.

  7. Black S. Introduction to Public Relations. - London, 1989.

  8. Black S. The Essentials of Public Relations. - London, 1993.

  9. Center A.H. a.o. Public Relations Practices. Managerial Case Studies and Problems. - Englewood Cliffs, 1990.

  10. Coman C. Perspective teoretice recente asupra rolului relatilor publice in managementul crizei // Rev. de cercet. sociale. - Buc., 1997. - Anul 4, N 1. - P.126-138.
    Kontsyeptsiya roli pryessy i pablik rilyeishnz v uryegulirovanii krizisov. Kritichyeskii analiz.

  11. Cutlip S.M. a.o. Effective Public Relations. - Englewood Cliffs, 1994.

  12. Dorer J. Politische Offentlichkeitsarbeit in Osterreich: Eine empirische Unters. zur public Relations polit. Institutionen / Kong I., Pelinka P. (Hg.). - Wien: Braumuller, 1995. - 189 s.
    Empirichyeskoye isslyedovaniye politichyeskikh institutov sotsial'nykh otnoshyenii (pablik rilyeishnz) v Avstrii.

  13. Dutton J.E., Dukerich J.M. Keeping an eye on the mirror: Image and identity in organizational adaptation // Acad. of management j. - Mississippi State, 1991. - Vol.34, N 3. - P.516-554.
    Moral'no-etichyeskii aspyekt vzaimodyeistviya pryedpriyatiya i vnyeshnyei dyeistvityel'nosti. Zavisimost' imidzha firmy ot yeye blagotvorityel'noi i sponsorskoi dyeyatyel'nosti.

  14. Foret M. A co trh?. - Brno: Masarykova univ., 1993. - 104 s.
    Znachyeniye informatsii, markyetinga i "pablik rilyeishnz" v oblasti pryedprinimatyel'stva.

  15. Friedlaender F. Online-Medien als neues Instrument der Offentlichkeitsarbeit: Ein empirische Untersuchung zur Beurteilung der Integration von Online-Medien in das Instrumentarium der externen Offentlichkeitsarbeit: Inaug.-Diss. ...der Philos. Fak. der Westfalischen Wilhelms-Univ. zu Munster (Westfalen). - Munster, 1999. - XII. - 309 s.
    O znachyenii onlainovykh sryedstv v organizatsii otnoshyenii s obscyestvyennost'yu v organizatsiyakh Gyermanii. Dissyertatsiya.

  16. Glossary of Public Relations Terms in 7 Languages. - London, s.a.

  17. Green P.S. Winning PR Tactics. Effective Techniques to Boost Your Sales. - London, 1994.

  18. Jeffkins F. Public Relations. - London, 1992.

  19. Kirn A. Komuniciranje z javnostjo o tveganjih // Teorija in praksa. - Ljubljana, 1999. - Letn.36, stev.6. - S.944-956.
    Pablik rilyeishnz v usloviyakh chryezvychainogo polozhyeniya (tyeorii).

  20. Marion G. Les nouvelles missions du directeur de la communication // Rev. fr. de gestion. - P., 1998. - N 118. - P.5-17.
    Izmyenyeniye funktsii diryektora po svyazyam s obscyestvyennost'yu. YEgo rol' kak vyrazityelya imidzha pryedpriyatiya i rupora stratyegii. Analiz dannykh oprosa 30 krupnykh kompanii Frantsii.

  21. Petrick I.J. The potential for public relations techniques to increase the growth and financial stability of research activities at U.S. universities // SRA j. - Chicago (Ill.), 1994/95. - Vol.26, N 3/4. - P.7-16.
    O sposobnosti otnoshyenii s obscyestvyennost'yu vliyat' na rost i finansovuyu stabil'nost' isslyedovatyel'skoi dyeyatyel'nosti v univyersityetakh SSHA.

  22. Pflaum D., Linxweiler R. Public relations der Unternehmung. - Landsberg/Lech: Mod. Industrie, 1998. - 304 s.
    O sovryemyennykh podkhodakh k organizatsii otnoshyenii s obscyestvyennost'yu v Gyermanii.

  23. Ren Bing. An inquiry into public relations in business enterprises // TSzintszi lilun' yui tszintszi guan'li = Econ. theory a. business management. - Pyekin, 1992. - N 1. - P.66-69.
    Sistyema obscyestvyennykh svyazyei na kommyerchyeskikh pryedpriyatiyakh v KNR.

  24. Ronneberger F. Public Relations zur Zukunftssicherung: Hinweise zur Uberlebensstrategie der techn.-wiss. Zivilisation. - Dusseldorf: Verl. fur dt. Wirtschaftsbiogr. H.Flieger, 1982. - 92 s. - (Studien zu Theorie u. Praxis der Public Relations; Bd 10).
    Nauchno-tyekhnichyeskaya tsivilizatsiya. Tyekhnika kak faktor dukhovnogo proizvodstva. Buduscyeye chyelovyechyestva s tochki zryeniya "pablik rilyeishnz".

  25. Serbanica D. Public relations in lumea contemporana a afacerilor // Tribuna economica. - Buc., 1996. - N 35. - P.55-62.
    Obzor mirovoi praktiki dyeyatyel'nosti firm v oblasti "pablik rilyeishns" (svyazi s obscyestvyennost'yu).

  26. Seitel F.P. The Practice of Public Relations. - N.Y. etc., 1992.

  27. Spart Ch. Information uber Informationsvermittler - Public relations und wissenschaftliche Bibliotheken // Wissenschaftliche Bibliotheken nach der Wiedervereinigung Deutschlands. - Halle (Saale)., 1996. - S.121-140.
    Organizatsiya raboty s obscyestvyennost'yu v nauchnykh bibliotyekakh i starykh zyemlyakh FRG.

  28. White J., Mazur L. Strategic Communication Management. Making Public Relations Work. - Wokingham etc., 1995.

  29. Wilcox D.L., Nolte L.W. Public Relations Writing and Media Techniques. - N.Y., 1995.

  30. Wragg David. Public relations for sales and marketing management. - London: Kogan page, 1987. - 176 p.
    Pyer. zagl.: Public relations dlya upravlyeniya torgovlyei i markyetingom.
    B-ka IEiOPP

  31. Zary I. Public relations - cesta k uspechu. - Br.: Hevi, 1995. - 128 s.
    Voprosy "obscyestvyennykh svyazyei" kak dolgosrochnoi, sistyematichyeskoi, planomyernoi i tsyelyenapravlyennoi dyeyatyel'nosti po vyrabotkye pyerspyektivnoi markyetingovoi stratyegii.

  Vystavki | Arkhiv | po obscyestvyennym naukam | po problyemam SMIPodgotovila   Ol'ga SHokina  

[ Home | Library | Akademgorodok | News | Exhibitions | Resources | InfoPilot | Biblio | Partners | Search | Russian Pages ]
Send Suggestions | E-mail to: www@prometeus.nsc.ru
Russification of your software | Access Statistics: archives | current
© 1998-2015 Branch of SPSL SB RAS, Novosibirsk, Russia		 Rambler's Top100
Updated: Fri Apr 30 12:37:30 2004. Size: 28,101 bytes.
Visit No. 2811 since 20.05.2004