Public Relations / Svyazi s obscyestvyennost'yu: Bibliografiya

   Public Relations / Svyazi s obscyestvyennost'yu 
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  1. Abadiyev M.B., Kokhanov YE.F. Formirovaniye sluzhby svyazyei s obscyestvyennost'yu v sistyemye upravlyeniya zanyatost'yu: pyervyi opyt v Ryespublikye Ingushyetiya // Myenyedzhmyent v Rossii i za rubyezhom. - M., 2000. - N 3. - S.73-80.

  2. Alyeshina I. Pablik Rilyeishnz v myenyedzhmyentye i markyetingye // Markyeting. - M., 1996 . - N 3. - S.108-111. - Bibliogr.: 4 nazv.

  3. Alyeshina I.V. Pablik Rilyeishnz dlya myenyedzhyerov i markyetyerov / Assots. avt. i izd. "Tandyem". - M.: Gnom-Pryess, 1997. - 255 s. - Bibliogr.: 38 nazv.

  4. Alyeshina I.V., Kisyelyev B.N. Svyazi s obscyestvyennost'yu: Programma distsipliny. - M., 1995. - 19 s.

  5. Arnol'd N. Trinadtsatyi nozh v spinu rossiiskoi ryeklamye i public relations. - M.: Top-Myedia, 1997. - 223 s.
    U9(2R)0-A.841 kki

  6. Ashyervud B.A. Azbuka obscyeniya ili Public relations bibliotyeki. - M.: Libyeriya, 1995. - 174  s. - Bibliogr.: 24 nazv.
    Prilozhyeniye k zhurnalu "Bibliotyeka", CH.6.

  7. Barkyero Karbyero KH.D. Svyazi s obscyestvyennost'yu v mirye finansov: Klyuch k uspyekhu. - M.: Dyelo, 1996. - 79 s.
    Pyeryevod knigi: Barquero Carbero J.D. Relaciones publicas financieras.
    G97-3445
    To zhye: M., 1997.
    U5-B.250 ch/z2

  8. Blazhnov YE. Boss ili kollyega?: Vnutrifirmyennoye vzaimodyeistviye i Pablik rilyeishnz // ZHurnalist. - 1994. - N 9. - S.48-50. - (Uroki PR).

  9. Blazhnov YE. Vybiraya slova, myesto i vryemya // ZHurnalist. - 1994. - N 12. - S.58-59. - (Uroki PR).
    O privlyechyenii vnimaniya k ryeklamye v gazyetye.

  10. Blazhnov YE. Imidzh: syekryet vozdyeistviya // ZHurnalist. - 1994. - N 1. - S.52-24. - (Iz tsikla st. "Studiya PR").
    Imidzh v "Pablik rilyeishnz".

  11. Blazhnov YE. Intyerv'yu v tsyelyakh Pablik rilyeishnz // ZHurnalist. - 1994. - N 8. - S.52-53.

  12. Blazhnov YE. Pablik rilyeishnz po pochtye // ZHurnalist. - 1994. - N 7. - S.42-44. - (Iz tsikla st. "Studiya PR").

  13. Blazhnov YE. Pablik rilyeishnz - chto eto takoye? // ZHurnalist. - 1994. - N 10. - S.36-39. - (Iz tsikla st. "Studiya PR").

  14. Blazhnov YE.A. Pablik Rilyeishnz: Priglashyeniye v mir tsivilizovannykh rynochnykh i obscyestvyennykh otnoshyenii: Uchyeb. posobiye dlya dyelov. lyudyei. - M.: IMA-pryess, 1994. - 157 s.

  15. Blazhnov YE. Pryezyentatsiya // ZHurnalist. - 1994. - N 5. - S.48-50.

  16. Blazhnov YE. Pryess-ryeliz // ZHurnalist. - 1994. - N 3. - S.50-53.

  17. Blazhnov YE. Pridumannyye sobytiya, ili Myekhanizm pablisiti // ZHurnalist. - 1994. - N 6. - S.53-55. - (Uroki Pablik rilyeishnz).

  18. Blazhnov YE. Ryeputatsiya // ZHurnalist. - 1994. - N 2. - S.54-57.

  19. Blazhnov YE. Syekryety obscyeniya // ZHurnalist. - 1994. - N 10. - S.48-49. - (Iz tsikla st. "Studiya PR").

  20. Blek S. Vvyedyeniye v pablik rilyeishnz / Pyer. s angl. Dnyeprovskogo V.G., CHyernichkinoi I.A. - Rostov n/D: Fyeniks, 1998. - 317 s. - Bibliogr.: s.315.
    G99-4181 ch/z2 (U5-B.709)

  21. Blek S. Pablik rilyeishnz. CHto eto takoye? - M., 1990.

  22. Borisov A. Rossiiskomu biznyesu nuzhny dyeistvityel'nyye svyazi s obscyestvyennost'yu // Biznyes. - 1996. - N 2. - S.32-33.

  23. Borisov B.L. Ryeklama i pablik rilyeishnz. Alkhimiya vlasti. - Riga, 1997; M., 1998.

  24. Vasilik M.A., Vyershinin M.S., Kozyryeva L.D. Pablik rilyeishnz v Rossii: organizatsii i dokumyenty / S.-Pyetyerb. gos. tyekhn. un-t. - SPb., 2000. - 77 s.

  25. Vikyent'yev I.L. Priyemy ryeklamy i Public Relations: 215 prim., 130 uchyeb. zadach i 15 prakt. pril. - 3-ye izd. - SPb.: Biznyes-Pryessa, 1998. - (Sistyema prof. razrabotchikov, konsul'tantov i pryepodavatyelyei Triz-SHans).
    • CH.1. - 1998. - 238 s.: il.
      G98-12065 kki (U5-V.430/N1)
    • To zhye: SPb.: TRIZ-SHANS, [1995]. - CH.1. - 226 s.: il. - Bibliogr. v kon. glav. - Pryedm. ukaz.: s.222-223.
      G96-826/N1 ch/z2

  26. Vlast' i obscyestvyennost': Sotsial'nyye aspyekty vzaimodyeistviya / Volgo-vyatskaya akad. gos. sluzhby. - Nizhnii Novgorod: Nizhpoligraf, 1997. - 148 s.
    Na primyerye Rossiiskoi Fyedyeratsii: 90-ye gg.

  27. Ganzhin V.T. Pablik rilyeishnz. CHto eto znachit? Vvyedyeniye v sryedovyedchyeskuyu kommunikatsiyu. - M., 1998.

  28. Grigor'yeva N. Rabota uchryezhdyeniya s obscyestvyennost'yu - SPb.: SPbGUP, 1999. - 63 s. - (Syer. "Novyye nauch. shk."; 1).
    S556-G834 ch/z2

  29. Dyeinyega O. Prostyye oshibki syer'yeznogo myeropriyatiya: Tipovyye oshibki pri provyedyenii pryess-konfyeryentsii // Ryeklam. izmyeryeniye. - 1996. - N 12(26). - S.2-5.

  30. Dolgikh A. Pablik rilyeishnz: aktual'no uzhye syegodnya // Vnyesh. torgovlya. - M., 1994. - N 9. - S.44-45.
    Byesyeda s gyenyeral'nym diryektorom myezhotraslyevogo ob'yedinyeniya "Mayak" po svyazyam s obscyestvyennost'yu ob organizatsii markyetinga.

  31. Doti D. Pablisiti i pablik rilyeishnz. - M.: Filin', 1996. - 286 s.

  32. YEgorov A. Pablik rilyeishnz // Markyeting. - 1994. - N 1. - S.79-85.
    Dyeyatyel'nost', svyazannaya s informirovaniyem obscyestvyennosti, potyentsial'nykh potryebityelyei produktsii (uslug) toi ili inoi firmy, s ryeklamirovaniyem i inym opovyescyeniyem lyudyei ob ikh rabotye.

  33. Zatsyelyapina M. P.R.: Arkhityektory soglasiya // Cosmopolitan. - 1996. - Syent. - S.95-98.

  34. Zvyerintsyev A. Kommunikatsionnyi myenyedzhmyent. Rabochaya kniga myenyedzhyera po PR. - SPb., 1997.

  35. Zyablyuk N.G. Industriya upravlyayemoi informatsii ("Pablik rilyeishnz" - sistyema propagandy bol'shogo biznyesa SSHA). - M., 1971.

  36. Ivanov A.P. "Pablik rilyeishnz": eto aktual'no // TSyellyuloza. Bumaga. Karton. - 1995. - N 3/4. - S.30.

  37. Ivashinyenko N.N. Sluzhba po svyazyam s obscyestvyennost'yu v nalogovoi inspyektsii // Sotsiol. isslyed. - 1999. - N 12. - S.124-127.
    V Nizhyegorodskoi oblasti.

  38. Kapitonov E.A. Organizatsiya sluzhby svyazi s obscyestvyennost'yu: (Pablik rilyeishnz) / Syev. -Kavk. gos. sluzhba. - Rostov n/D, 1997. - 77 s.
    Na pryedpriyatiyakh.

  39. Knizhnyi markyeting: rukovodstvo k dyeistviyu: Sb. statyei. - M.: TYERRA, 1996. - 432 s.
    Iz sodyerzhaniya: Ryeklama i prodvizhyeniye knigi k chitatyelyu. Pablisiti i pablik rilyeishnz.

  40. Kolinko T. Kak nye nastupit' na grabli, ili Praktika pryezyentatsii // Ryeklam. tyekhnologii. - 1997. - N 2. - S.4-6.

  41. Kokhanov YE.F. Gyenyezis struktur i modyelyei pablik rilyeishnz // Myenyedzhmyent v Rossii i za rubyezhom. - M., 1999. - N 6. - S.30-40.

  42. Krylov A.N. Kommunikatsionnyi myenyedzhmyent & Public Relations: Lyeksikon i praktikum. - M.: Nats. in-t biznyesa, 2000. - 96 s.
    S555-K.850 ch/z2

  43. Kuskova L.I. Myetodika primyenyeniya tyekhnologii public relations v organakh myestnogo samoupravlyeniya: (Na primyerye administratsii SHaturskogo r-na Moskovskoi obl.) // Novyye formy gosudarstvyennosti i gosudarstvyennaya sluzhba. - M., 1996. - S.101-106.
    KH621-N.766 ch/z3

  44. Lavrukhin O. Nuzhna li firmam i pryedpriyatiyam dyelovaya ryeputatsiya, ili O svyazyakh s obscyestvyennost'yu - Public relations // Biznyes. - 1997. - N 3. - S.12-14.
    Okonchaniye. Nachalo - v N 1.

  45. Laptyenok A. Iskusstvo informatsii. Vybory: Rabota s obscyestvyennost'yu. - Minsk, 1995.

  46. Lyebyedyeva T.A. Iskusstvo obol'scyeniya. Pablik rilyeishnz po-frantsuzski. Kontsyeptsii. Praktika. - M., 1996.

  47. Lyebyedyeva T.A. Pablik rilyeishnz. - M., 1999.

  48. Lukashyenko M.A. "Public relations": suscnost', funktsii, znachyeniye // Problyemy funktsionirovaniya rynochnoi ekonomiki. - M., 1994. - S.86-90.

  49. Mikhailov S. Nashi biznyesmyeny i politiki, kazhyetsya, nakonyets-to osoznali znachyeniye "pablik rilyeishnz" // Biznyes i politika. - M., 1996. - N 6. - S.30-35.
    Byesyedu vyeli V.Dikyevich, YE.Ponomaryeva.

  50. Muzykant V.L. Tyeoriya i praktika sovryemyennoi ryeklamy (Effyektiv. ryeklam. tyekhnologii. Pablik rilyeishnz. Promoushn. Markyeting: Uchyeb. posobiye po bazovomu kursu "Pablik rilyeishnz" i "Ryeklama"). - M.: Kompaniya "YEvraziis. ryegion", 1998. - CH.1. - 399 s.

  51. Nyevzlin L.B. "Pablik rilyeishnz" - komu eto nuzhno?: Osnovy uchyeb. kursa. - M.: Ekonomika, 1993. - 223 s.

  52. Orlova T.M. "Pablik rilyeishnz" i ryeklama v sistyemye markyetinga // Markyeting v Rossii i za rubyezhom. - M., 1997. - S.20-28.

  53. Pablik rilyeishnz: Svyazi s obscyestvyennost'yu v sfyerye biznyesa. - M.: TANDYEM, 1999. - 351 s.
    Ponyatiye, suscnost' i filosofiya "pablik rilyeishnz". Pravovyye osnovy otnoshyenii s obscyestvyennost'yu. Svyazi s obscyestvyennost'yu i krizisnoye upravlyeniye kompaniyei.

  54. Pashyentsyev YE.N. Pablik rilyeishnz: ot biznyesa do politiki. - M.: Finpryess, 2000. - 230 s.
    Novyye formy i novoye kachyestvo PIAR. Dyeyatyel'nost' vyertikal'no-intyegrirovannykh grupp syetyevykh agyentstv v YEvropye. Svyazi s obscyestvyennost'yu v Rossii. Obrazovaniye v oblasti svyazyei s obscyestvyennost'yu.

  55. Plotnikov N. Vlast' argumyenta i public relations: 70 lyet KHabyermasu // Logos. - M., 1999. - Vyp.8(18). - S.119-122.
    Evolyutsiya idyeologichyeskoi i sotsial'no-filosofskoi pozitsii KHabyermasa kak intyerpryetatora "kritichyeskoi tyeorii" Frankfurtskoi shkoly.

  56. Polyakov D.N. Public relations kak sostavnaya chast' markyetinga v Rossii // Markyeting i markyetingovyye isslyed. v Rossii. - M., 1997. - N 3. - S.29-31.

  57. Pochyeptsov G.G. Imidzhmyeikyer. Pablik rilyeishnz dlya politikov i biznyesmyenov. - Kiyev, 1995.

  58. Pochyeptsov G.G. Kommunikativnyye tyekhnologii dvadtsatogo vyeka. - M.; Kiyev: Vaklyer, 1999. - 349 s.
    Oglavlyeniye knigi

  59. Pochyeptsov G.G. Pablik rilyeishnz dlya profyessionalov. - M.: Vaklyer, 1999. - 622 s.
    Obsciye stratyegii i osnovnyye podkhody.
    S5-P.653 kki

  60. Pochyeptsov G.G. Pablik rilyeishnz dlya profyessionalov. - M.; Kiyev: Vaklyer, 2000. - 622 s.
    Obsciye stratyegii i instrumyentarii pablik rilyeishnz. Osnovnyye izdaniya, vyshyedshiye na russkom yazykye v 1990-ye gg.
    S-P.653 NO

  61. Pochyeptsov G.G. Pablik rilyeishnz, ili kak uspyeshno upravlyat' obscyestvyennym mnyeniyem. - M.: TSyentr, 1998. - 349 s.
    S555-P.653 ch/z2

  62. Pryezidyent v grimye vyglyadit molozhye: Ruk. po provyedyeniyu polit. ryeklam. kampanii na TV // ZHurnalist. - 1996. - N 4. - S.48-50.

  63. Pryessa i obscyestvyennoye mnyeniye. - M., 1986.

  64. PR: myezhdunarodnaya praktika. - M., 1998.

  65. Ryeva V.YE. Svyazi s obscyestvyennost'yu: istoriya, tyeoriya, praktika: [Uchyeb. posobiye dlya vuzov po spyets.: "Svyazi s obscyestvyennost'yu", "Gos. i munitsip. upr.", "Ekonomika i upr. na pryedpriyatii"]. - M., 1997. - 156 s.
    S555-R.320 ch/z2

  66. Savinova O.N. Svyazi s obscyestvyennost'yu v organakh ryegional'nogo upravlyeniya. - N.Novgorod: Nizhpoligraf, 1997. - 160 s.
    KH621-S.130 ch/z3

  67. Svyazi s obscyestvyennost'yu v bankovskoi sfyerye // Byul. inostr. kommyer. inform. - 1994. - N 51. - S.8.
    Po matyerialam syeminara "Praktika svyazyei s obscyestvyennost'yu i ryeklamy v bankovskom biznyesye" (Moskva, apryel' 1994 g.).

  68. Svyazi s obscyestvyennost'yu i obscyestvyennymi organizatsiyami: ("Pablik rilyeishnz"): Uchyeb.-myetod. posobiye po kursu "Gos. i munitsip. upr." / Ros. akad. gos. sluzhby pri Pryezidyentye RF; Avt. kol.: Borisova T.F., Valovaya M.D., Gorokhov V.M. i dr. - M.: RAGS, 1996. - 121 s.

  69. Sinyayeva I.M. Pablik rilyeishnz v kommyerchyeskoi dyeyatyel'nosti: Uchyebnik dlya stud. vuzov, obuch. po ekon. spyets. - M.: YUNITI, 1998. - 287 s.

  70. Sokolov I. Tyekhnologiya populyarnosti, ili pablik rilyeishnz. - Minsk, 1999.

  71. Tyeryescyenko S.S. Nauchno-informatsionnaya dyeyatyel'nost' i problyemy svyazyei s obscyestvyennost'yu // NTI. Syer.1, Organizatsiya i myetodika inform. raboty. - M., 1998. - N 10. - S.1-8.
    Funktsii, myetody i tyekhnologii dyeyatyel'nosti Public Relations, zaimstvovnnyye iz sfyery nauchno-informatsionnoi dyeyatyel'nosti.

  72. Tul'chinskii G.L. Public relations: Ryeputatsiya, vliyaniye, svyazi s pryessoi i obscyestvyennost'yu, sponsorstvo ("Kul'tura i biznyes". Tyekhnologiya sovryem. myenyedzhmyenta). - SPB., 1994. - 80 s.
    G95-1643

  73. Ul'yanich S. "Pablik rilyeishnz" v Rossii // Biznyes i politika. - 1995. - N 1. - S.16-20.

  74. Utkin E., Zaitsyev V. "Pablik rilyeishnz" ili dobroye imya firmy // Torgovlya. - 1993. - N 4-6. - S.36-39.

  75. Utkin E.A., Morozova N.I., Morozova G.I. Innovatsionnyi myenyedzhmyent. - M.: AKALIS, 1996. - 208 s.
    Iz sodyerzh.: Kommunikatsii banka - ryeklama, svyazi s obscyestvyennost'yu, stimulirovaniye sbyta.

  76. Utkin E.A., KHuriyev A.A., Bochkaryev V.A., YEfryemova I.M. Pablik rilyeishnz. Svyazi s obscyestvyennost'yu v sfyerye biznyesa. - M., 1999. - 351 s.
    U9(2R)0 - P.120 ch/z2

  77. Fyedorkin N.S. "Pablik rilyeishnz" kak nauka i iskusstvo: myetodologichyeskiye problyemy stanovlyeniya // Vyestn. Mosk. un-ta. Syer.18, Sotsiol. i politologoiya. - M., 2000. - N 1. - S.129-141.

  78. KHonyakova S. "Vnyeshnyaya" politika pryedpriyatiya // Prom. vyestn. Rossii. - 1995. - N 6. - S.38-39.
    Ryekomyendatsii po sozdaniyu "pablik rilyeishnz".

  79. KHudyakov S. Vnutrifirmyennyye "Pablik rilyeishnz" v sistyemye upravlyeniya pyersonalom // Ros. ekon. zhurn. - M., 1993. - N 11. - S.58-64.

  80. KHudyakov S. "Pablik rilyeishnz": Novyi shans v biznyesye // Ros. ekon. zhurn. - M., 1993. - N 1. - S.69-72.

  81. CHyestara Dzh. Dyelovoi etikyet. Pablik rilyeishnz. - M., 1997.

  82. CHukayeva U.A. Korporativnaya kul'tura i pablik rilyeishnz (PR) v promyshlyennykh organizatsiyakh // Sotsiol. isslyed. - 2000. - N 8. - S.74-78.
    Po dannym 1999 g. v Svyerdlovskoi oblasti.

  83. CHumikov A.N. Kryeativnyye tyekhnologii "pablik rilyeishnz". - M., 1998.

  84. CHumikov A.N. Svyazi s obscyestvyennost'yu: Uchyeb. posobiye dlya studyentov upravlyen. spyets. vuzov / MGU im. M.V.Lomonosova, In-t nalogov. upr. i sotsial. isslyed. - M.: Dyelo, 2000. - 271 s.
    Istoriya vozniknovyeniya; sfyery primyenyeniya; struktura i funktsii sluzhby; voprosy stratyegichyeskogo i proyektnogo planirovaniya; upravlyeniye informatsiyei.
    S555-CH.906 ch/z2

  85. YAkovlyev I. Pablik rilyeishnz v organizatsiyakh. - SPb.: Pyetropolis, 1995. - 148 s. - Bibliogr.: 21 nazv.

  1. Blagoiyevikh S.A. Public relations u visokom shkolstvu // YEkon. anali = Ekon. annaly. - Byeograd, 1999. - G.43, br.140. - S.219-234.
    Za i protiv primyenyeniya sistyemy "Pablik rilyeishinz" v vysshyei shkolye.

  2. Korol'ko V. K voprosu o sotsial'noi roli i etikye pablik rilyeishnz // Sotsiol.: tyeoriya, myetodi, markyeting. - Kiiv, 2000. - N 1. - S.62-75.

  3. Korol'ko V. Osnovi pablik rilyeishnz. - Kiiv, 1997.

  4. Marinov R. Izpolzvanye na vr'zkitye s obscyestvyenostta public relations pri avariini situatsii v promishlyenostta // Sotsiol. problyemi. - S., 1994. - G.26, kn.4. - S.102-113.
    Ispol'zovaniye kommunikatsii i svyazyei s obscyestvyennost'yu pri avariinykh situatsiyakh v promyshlyennosti (na primyerye Bolgarii, stran YEvropy i SSHA kon. 1980 - nach. 1990-kh gg.).

  5. Publichna komunikatsiya i YEvropyeiska intyegratsiya / YUNYESKO. - Sofiya: Zyenitsa, 1999. - 255 s.
    Matyerialy dvukh bolgaro-avstriiskikh nauchnykh konfyeryentsii na tyemy "Obscyestvyennaya kommunikatsiya i obscyestvyennaya organizatsiya" (Sofiya, 23 maya 1997 g.) i "YEvropyeskaya intyegratsiya - vyzov "pablik rilyeishnz" (intyernatsional'nyye i lokal'nyye aspyekty), Sofiya, 22-23 maya 1997 g.

  6. Raikov Z. Obscyestvyenoto mnyeniye i p'blik rilyeish'ns // Obscyestvyena komunikatsiya. - Sofiya, 1998. - Kn.10. - S.3-4.
    Rol' "pablik rilyeishnz"-tyekhnologii v sozdanii pryedposylok dlya poyavlyeniya obscyestvyennogo mnyeniya, v ukryeplyenii polozhityel'nogo obscyestvyennogo mnyeniya i v aktivizatsii latyentnogo obscyestvyennogo mnyeniya.

  1. Ahonen J. Suomen pankki ja tiedotusvalineet - virkamiesten ja taloustoimittajien vuorovaikutus. - Helsinki, 1996. - 51 s.
    Vzaimodyeistviye Banka Finlyandii so sryedstvami massovoi informatsii. Otsyenka dyeyatyel'nosti Banka i finansovoi politiki s tochki zryeniya zhurnalistov.

  2. Arfin F.N. Financial Public Relations. Lessons from the Corporate Leaders. - London, 1994.

  3. Aronson M., Spetner D. The Public Relations Writer's Handbook. - N.Y. etc., 1993.

  4. Baas V. Corporate Citizenship // Bank. - Koln, 1996. - N 4. - S.216-219.
    O povyshyenii roli bankov v sovryemyennom obscyestvye i osoznanii imi nyeobkhodimosti invyestitsii v korporativnoye soobscyestvo (rasshiryeniye nyekommyerchyeskikh funktsii bankov), sozdaniya imidzha firmy. Opyt anglo-saksonskikh stran.

  5. Barat T. Public relations - avagy hogyan szerezzuk es tartsuk meg partnereink bizalmat // Marketing. - Bp., 1993. - 27.evf., 4.sz. - Old.179-182.
    Svyazi firmy s otdyel'nymi litsami ili organizatsiyami kak odno iz napravlyenii markyetinga: znachyeniye, ponyatiye, zadachi v obyespyechyenii dovyeriya myezhdu partnyerami.

  6. Bernays E.L. The Later Years. Public Relations Insights 1956-1986. - Rhinebeck, 1986.

  7. Black S. Introduction to Public Relations. - London, 1989.

  8. Black S. The Essentials of Public Relations. - London, 1993.

  9. Center A.H. a.o. Public Relations Practices. Managerial Case Studies and Problems. - Englewood Cliffs, 1990.

  10. Coman C. Perspective teoretice recente asupra rolului relatilor publice in managementul crizei // Rev. de cercet. sociale. - Buc., 1997. - Anul 4, N 1. - P.126-138.
    Kontsyeptsiya roli pryessy i pablik rilyeishnz v uryegulirovanii krizisov. Kritichyeskii analiz.

  11. Cutlip S.M. a.o. Effective Public Relations. - Englewood Cliffs, 1994.

  12. Dorer J. Politische Offentlichkeitsarbeit in Osterreich: Eine empirische Unters. zur public Relations polit. Institutionen / Kong I., Pelinka P. (Hg.). - Wien: Braumuller, 1995. - 189 s.
    Empirichyeskoye isslyedovaniye politichyeskikh institutov sotsial'nykh otnoshyenii (pablik rilyeishnz) v Avstrii.

  13. Dutton J.E., Dukerich J.M. Keeping an eye on the mirror: Image and identity in organizational adaptation // Acad. of management j. - Mississippi State, 1991. - Vol.34, N 3. - P.516-554.
    Moral'no-etichyeskii aspyekt vzaimodyeistviya pryedpriyatiya i vnyeshnyei dyeistvityel'nosti. Zavisimost' imidzha firmy ot yeye blagotvorityel'noi i sponsorskoi dyeyatyel'nosti.

  14. Foret M. A co trh?. - Brno: Masarykova univ., 1993. - 104 s.
    Znachyeniye informatsii, markyetinga i "pablik rilyeishnz" v oblasti pryedprinimatyel'stva.

  15. Friedlaender F. Online-Medien als neues Instrument der Offentlichkeitsarbeit: Ein empirische Untersuchung zur Beurteilung der Integration von Online-Medien in das Instrumentarium der externen Offentlichkeitsarbeit: Inaug.-Diss. ...der Philos. Fak. der Westfalischen Wilhelms-Univ. zu Munster (Westfalen). - Munster, 1999. - XII. - 309 s.
    O znachyenii onlainovykh sryedstv v organizatsii otnoshyenii s obscyestvyennost'yu v organizatsiyakh Gyermanii. Dissyertatsiya.

  16. Glossary of Public Relations Terms in 7 Languages. - London, s.a.

  17. Green P.S. Winning PR Tactics. Effective Techniques to Boost Your Sales. - London, 1994.

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  21. Petrick I.J. The potential for public relations techniques to increase the growth and financial stability of research activities at U.S. universities // SRA j. - Chicago (Ill.), 1994/95. - Vol.26, N 3/4. - P.7-16.
    O sposobnosti otnoshyenii s obscyestvyennost'yu vliyat' na rost i finansovuyu stabil'nost' isslyedovatyel'skoi dyeyatyel'nosti v univyersityetakh SSHA.

  22. Pflaum D., Linxweiler R. Public relations der Unternehmung. - Landsberg/Lech: Mod. Industrie, 1998. - 304 s.
    O sovryemyennykh podkhodakh k organizatsii otnoshyenii s obscyestvyennost'yu v Gyermanii.

  23. Ren Bing. An inquiry into public relations in business enterprises // TSzintszi lilun' yui tszintszi guan'li = Econ. theory a. business management. - Pyekin, 1992. - N 1. - P.66-69.
    Sistyema obscyestvyennykh svyazyei na kommyerchyeskikh pryedpriyatiyakh v KNR.

  24. Ronneberger F. Public Relations zur Zukunftssicherung: Hinweise zur Uberlebensstrategie der techn.-wiss. Zivilisation. - Dusseldorf: Verl. fur dt. Wirtschaftsbiogr. H.Flieger, 1982. - 92 s. - (Studien zu Theorie u. Praxis der Public Relations; Bd 10).
    Nauchno-tyekhnichyeskaya tsivilizatsiya. Tyekhnika kak faktor dukhovnogo proizvodstva. Buduscyeye chyelovyechyestva s tochki zryeniya "pablik rilyeishnz".

  25. Serbanica D. Public relations in lumea contemporana a afacerilor // Tribuna economica. - Buc., 1996. - N 35. - P.55-62.
    Obzor mirovoi praktiki dyeyatyel'nosti firm v oblasti "pablik rilyeishns" (svyazi s obscyestvyennost'yu).

  26. Seitel F.P. The Practice of Public Relations. - N.Y. etc., 1992.

  27. Spart Ch. Information uber Informationsvermittler - Public relations und wissenschaftliche Bibliotheken // Wissenschaftliche Bibliotheken nach der Wiedervereinigung Deutschlands. - Halle (Saale)., 1996. - S.121-140.
    Organizatsiya raboty s obscyestvyennost'yu v nauchnykh bibliotyekakh i starykh zyemlyakh FRG.

  28. White J., Mazur L. Strategic Communication Management. Making Public Relations Work. - Wokingham etc., 1995.

  29. Wilcox D.L., Nolte L.W. Public Relations Writing and Media Techniques. - N.Y., 1995.

  30. Wragg David. Public relations for sales and marketing management. - London: Kogan page, 1987. - 176 p.
    Pyer. zagl.: Public relations dlya upravlyeniya torgovlyei i markyetingom.
    B-ka IEiOPP

  31. Zary I. Public relations - cesta k uspechu. - Br.: Hevi, 1995. - 128 s.
    Voprosy "obscyestvyennykh svyazyei" kak dolgosrochnoi, sistyematichyeskoi, planomyernoi i tsyelyenapravlyennoi dyeyatyel'nosti po vyrabotkye pyerspyektivnoi markyetingovoi stratyegii.

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