Neurolinguistic programming
(Bibliograpy: books, articles, dissertation abstracts, 1989-2001)		 
 call numbers are supplied with location marks   
 

Nyeiro-lingvistichyeskoye programmirovaniye (neuro - linguistic programming) (NLP) - nauchnaya tyekhnologiya, opisyvayuscaya strukturu chyelovyechyeskogo opyta i naibolyeye effyektivnyye sposoby obuchyeniya chyelovyeka novomu povyedyeniyu; s uspyekhom primyenyayetsya vo mnogikh otraslyakh sotsial'noi zhizni. Eto novoye napravlyeniye psikhologii, v kotoroye voshlo vsye to, chto dyeistvityel'no rabotayet, t.ye. dostupno dlya praktichyeskogo primyenyeniya. Ispol'zuya NLP, vy pochti srazu zhye zamyetitye uluchshyeniya vo vsyekh sfyerakh svoyei zhizni. No eto nye panatsyeya ot vsyekh bolyeznyei, eto prosto effyektivnaya modyel' chyelovyechyeskikh vzaimootnoshyenii.

NLP - eto iskusstvo i nauka o sovyershyenstvye, ryezul'tat isslyedovaniya togo, kak vydayusciyesya lyudi v razlichnykh oblastyakh dyeyatyel'nosti dostigali svoikh vydayuscikhsya ryezul'tatov. Etimi kommunikativnymi umyeniyami mozhyet ovladyet' kazhdyi, kto khochyet povysit' svoyu lichnuyu i profyessional'nuyu effyektivnost'.

NLP - vyesc' praktichyeskaya. Eto nabor modyelyei, umyenii i tyekhnologii dlya togo, chtoby myslit' i dyeistvovat' effyektivno v etom mirye. TSyel' NLP - byt' polyeznym, rasshirit' vash vybor i sdyelat' zhizn' luchshye.

 

Osnovatyelyami NLP byli Dzhon Grindyer i Richard Byendlyer, kotoryye v 1975 godu vypustili pyervuyu knigu posvyascyennuyu etoi tyemye. Imyenno oni sformulirovali idyeyu modyelirovaniya i obobscyeniya opyta raboty vyeduscikh psikhotyerapyevtov dlya effyektivnoi pyeryedachi yego drugim lyudyam. «YEsli chto-to umyeyet dyelat' khot' odin chyelovyek v mirye, to etomu mozhno nauchit' vsyekh ostal'nykh!»

V nastoyascyeye vryemya NLP shiroko primyenyayetsya v psikhotyerapii, obrazovanii, aktivno ispol'zuyetsya v biznyesye, sposobstvuyet lichnostnomu rostu i razvitiyu tvorchyeskikh sposobnostyei. Naprimyer, vnyedryeniye priyemov NLP v obrazovaniye pozvolyayet sdyelat' protsyess usvoyeniya znanii bystrym i effyektivnym.

Nyeirolingvistichyeskoye programmirovaniye ispol'zuyetsya vo mnogikh oblastyakh biznyesa: ot sozdaniya firmyennogo stilya do obuchyeniya pyersonala, ot razrabotki pryedvybornykh kampanii do sozdaniya ryeklamnogo tyeksta, uchit vyedyeniyu ryezul'tativnykh pyeryegovorov i mnogomu drugomu. Ispol'zovaniye sovryemyennykh psikhotyekhnologii pozvolyayet suscyestvyenno izmyenit' urovyen' obsluzhivaniya kliyentov, povysit' effyektivnost' ryeklamnykh stratyegii i upravlyeniya chyelovyechyeskimi ryesursami i t.d.

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