Ulrich D. Leadership brand: developing customer-focused leaders to drive performance and build lasting value / D.Ulrich, N.Smallwood. - Boston: Harvard Business School Press, 2007. - XIV, 270 p. - Bibliogr.: p.241-247. - Ind.: p. 249-267. - Пер. загл.: Лидирующие бренды: развитие клиент-ориентированных лидеров в управлении производительностью и создании непреходящих ценностей. - ISBN 978-1-4221-1030-0  Место хранения:   02 | Отделение ГПНТБ СО РАН | Новосибирск

Оглавление / Contents

1 Branding Leadership .......................................... 1 2 The Case for Building a Leadership Brand .................... 29 3 Creating a Leadership Brand Statement ....................... 49 4 Assessing Leaders Against the Brand ......................... 69 5 Investing in Leadership Brand ............................... 99 6 Measuring Return on Leadership Brand ....................... 131 7 Building Awareness for Leadership Brand .................... 153 8 Preserving Leadership Brand ................................ 175 9 Implications for Personal Brand ............................ 203 Appendix A. Criteria for a Firm Brand ......................... 229 Appendix B. Firms with Branded Leadership ..................... 237 Notes ......................................................... 241 Index ......................................................... 249 About the Authors ............................................. 269