Evans D.S. Catalyst code: the strategies behind the world's most dynamic companies / D.S.Evans, R.Schmalensee. - Boston: Harvard Business School Press, 2007. - xi, 228 p.: ill. - Incl. bibl. ref. (207-216). - Ind.: p.217-226. - ISBN 978-1-4221-0199-5  Место хранения:   01 | ГПНТБ СО РАН | Новосибирск

Оглавление / Contents

Acknowledgments ................................................ ix 1 What Is a Catalyst? .......................................... 1 2 Build a Catalyst Strategy ................................... 21 3 Identify the Catalyst Community ............................. 45 4 Establish a Pricing Structure ............................... 71 5 Design the Catalyst for Success ............................. 93 6 Focus on Profitability ..................................... 119 7 Compete Strategically with Other Catalysts ................. 145 8 Experiment and Evolve ...................................... 169 9 Cracking the Catalyst Code ................................. 193 Additional Readings ........................................... 205 Notes ......................................................... 207 Index ......................................................... 217 About the Authors ............................................. 227