Magretta J. Understanding Michael Porter: the essential guide to competition and strategy. - Boston: Harvard Business Review Press, 2012. - x, 236 p.: ill. - Incl. bibl. ref. - Ind.: p.229-236. - ISBN 978-1-4221-6059-6  Место хранения:   01 | ГПНТБ СО РАН | Новосибирск

Оглавление / Contents

Acknowledgments ................................................ ix Introduction ................................................. 1 Part One: What Is Competition? 1 Competition: The Right Mind-Set ............................. 19 2 The Five Forces: Competing for Profits ...................... 35 3 Competitive Advantage: The Value Chain and Your P&L ......... 63 Part Two: What Is Strategy? 4 Creating Value: The Core .................................... 95 5 Trade-offs: The Linchpin ................................... 121 6 Fit: The Amplifier ......................................... 141 7 Continuity: The Enabler .................................... 159 Epilogue: A Short List of Implications ..................... 183 FAQs: An Interview with Michael Porter ........................ 187 A Porter Glossary: Key Concepts ............................... 211 Chapter Notes and Sources ..................................... 223 Index ......................................................... 229 About the Author .............................................. 237