Kozak M. Managing and marketing tourist destinations: strategies to gain a competitive edge / M.Kozak, S.Baloglu. - New York; Abington: Routledge, 2011. - xx, 242 p.: ill. - (Routledge advances in tourism; 21). - Incl. bibl. ref. - ISBN 978-0-415-99171-1[an error occurred while processing this directive]

Оглавление / Contents

List of Figures ................................................ ix List of Tables ................................................. xi List of Boxes and Exhibits ................................... xiii Preface ........................................................ xv PART I Destination Competitiveness 1 Why Destination Competitiveness? ............................. 3 Case Study: Medical Tourism Destinations .................... 18 2 Destination Competitiveness: An Overview .................... 27 Case Study: Travel and Tourism Competitiveness Index ........ 46 3 Determinants of Destination Competitiveness ................. 52 Case Study: Destination Characteristics for Medical Travel Competitiveness ............................................. 70 PART II Destination Management 4 Destination-Based Management Strategies ..................... 79 Case Study - Managing Human Capital in Tourism .............. 92 5 Destination-Based Total Quality Management .................. 96 Case Study: 2005 Universiade Summer Games as an Example for D-TQM .......................................... 108 6 Destination Benchmarking ................................... 111 Case Study: T-MONA as an Example for Applied Destination Benchmarking ............................................... 126 PART III Destination Marketing 7 Destination-Based Marketing Strategies ..................... 133 Case Study: Las Vegas - A Diversified Destination .......... 150 8 Destination Branding ....................................... 154 Case Study: Branding Destinations with Unique Selling Propositions ............................................... 181 9 From Traditional Marketing to 'IT' Marketing ............... 194 Case Study: New Zealand-New Media Model .................... 217 References .................................................... 219 Index ......................................................... 239