List of Illustrations ...................................... VII
Foreword: Building a Context for the Next Century of
Science Communication Research .............................. IX
SHARON DUNWOODY
Preface ................................................... XIII
Introduction ................................................. 1
PART I
Merging Theory and Practice: Models and Frameworks .............. 9
1 A Critical Appraisal of Models of Public Understanding
of Science: Using Practice to Inform Theory ................. 11
DOMINIQUE BROSSARD AND BRUCE V. LEWENSTEIN
2 Framing Science: A New Paradigm in Public Engagement ........ 40
MATTHEW C. NISBET
3 Focusing on Fairness in Science and Risk Communication ...... 68
JOHN C. BESLEY
4 Understanding Public Response to Technology Advocacy
Campaigns: A Persuasion Knowledge Approach .................. 88
JANAS SINCLAIR AND BARBARA MILLER
5 Using Temporally Oriented Social Science Models and
Audience Segmentation to Influence Environmental
Behaviors .................................................. 109
BRET R. SHAW
PART II
Characterization and Meaning-Making ........................... 131
6 Competing Characters in Science-Based Controversy:
A Framework for Analysis ................................... 133
LISA KERÄNEN
7 Exemplary Objects: The Role of Materiality, Sociality,
and Rhetoric in Articulating Science through Model
Organisms .................................................. 161
JOHN LYNCH
8 Expanding Notions of Scientific Argument: A Case Study
of the Use of Scientific Argument by American Indians ...... 187
DANIELLE ENDRES
9 Moral Development Framing in Environmental Justice News
Coverage ................................................... 209
KRISTEN ALLEY SWAIN
PART III
The Future .................................................... 233
10 An Interdisciplinary Approach to Science Communication
Education: A Case Study .................................... 235
AMY R. PEARCE, ALDEMARO ROMERO, AND JOHN В. ZIBLUK
Notes on Contributors ...................................... 253
Index ...................................................... 258
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