Png I. Managerial economics. - 5th ed. - London; New York: Routledge/Taylor & Francis, 2016. - xiv, 410 p.: ill., tab. - Bibliogr. at the end of the chapters. - Ind.: p.400-410. - ISBN 978-1-138-81025-9 Шифр: (И/У52-P77) 02  Место хранения:   02 | Отделение ГПНТБ СО РАН | Новосибирск

Оглавление / Contents

List of Illustrations .......................................... ix Preface ....................................................... xii Acknowledgments ................................................ xv About the Author .............................................. xvi 1 Introduction to Managerial Economics ......................... 1 Part I. Competitive Markets .................................... 19 2 Demand ...................................................... 21 3 Elasticity .................................................. 43 4 Supply ...................................................... 65 5 Market Equilibrium .......................................... 96 6 Economic Efficiency ........................................ 118 Part II. Market Power ......................................... 137 7 Costs ...................................................... 139 8 Monopoly ................................................... 167 9 Pricing .................................................... 193 10 Strategic Thinking ......................................... 218 11 Oligopoly .................................................. 249 Part III Imperfect Markets .................................... 277 12 Externalities .............................................. 279 13 Asymmetric Information ..................................... 305 14 Incentives and Organization ................................ 329 15 Regulation ................................................. 357 16 Answers to Selected Progress Check and Review Questions .... 378 Index ......................................................... 400