Acknowledgments ................................................ ix
1 What Is a Catalyst? .......................................... 1
2 Build a Catalyst Strategy ................................... 21
3 Identify the Catalyst Community ............................. 45
4 Establish a Pricing Structure ............................... 71
5 Design the Catalyst for Success ............................. 93
6 Focus on Profitability ..................................... 119
7 Compete Strategically with Other Catalysts ................. 145
8 Experiment and Evolve ...................................... 169
9 Cracking the Catalyst Code ................................. 193
Additional Readings ........................................... 205
Notes ......................................................... 207
Index ......................................................... 217
About the Authors ............................................. 227
|