ÏÐÅÄÈÑËÎÂÈÅ ..................................................... 5
ÃËÀÂÀ 1 ÊÎÍÖÅÏÒÓÀËÜÍÎ-ÌÅÒÎÄÎËÎÃÈ×ÅÑÊÈÅ ÎÑÍÎÂÛ ÎÖÅÍÊÈ
ÝÊÎÍÎÌÈ×ÅÑÊÎÉ ÝÔÔÅÊÒÈÂÍÎÑÒÈ ÈÍÔÎÐÌÀÖÈÎÍÍÛÕ ÑÈÑÒÅÌ ..... 10
1.1 ÏÐÎÁËÅÌÛ ÎÁÎÑÍÎÂÀÍÈß ÝÊÎÍÎÌÈ×ÅÑÊÈÕ ÏÐÅÈÌÓÙÅÑÒ ÈÑ ......... 10
1.2 ÀÍÀËÈÇ ÌÅÒÎÄΠÎÖÅÍÊÈ ÝÊÎÍÎÌÈ×ÅÑÊÈÕ ÏÐÅÈÌÓÙÅÑÒ ÈÑ ........ 26
1.3 ÊÎÍÖÅÏÖÈß ÏÐÎÁËÅÌÍÎ-ÖÅËÅÂÎÃÎ ÎÁÎÑÍÎÂÀÍÈß ÝÊÎÍÎÌÈ×ÅÑÊÎÉ
ÝÔÔÅÊÒÈÂÍÎÑÒÈ ÈÑ .......................................... 41
1.4 ÍÅÎÁÕÎÄÈÌÎÑÒÜ ÑÎÂÅÐØÅÍÑÒÂÎÂÀÍÈß ÏÎÊÀÇÀÒÅËÅÉ ÎÆÈÄÀÅÌÛÕ
ÏÐÅÈÌÓÙÅÑÒÂ ÈÑ ............................................ 56
ÃËÀÂÀ 2 ÈÍÑÒÐÓÌÅÍÒÀÐÈÉ ÎÖÅÍÊÈ ÂÎÇÄÅÉÑÒÂÈß ÈÑ ÍÀ
ÝÊÎÍÎÌÈ×ÅÑÊÓÞ ÄÅßÒÅËÜÍÎÑÒÜ ÕÑ ......................... 66
2.1 ÀÍÀËÈÇ ÌÎÄÅËÅÉ ÂÛßÂËÅÍÈß ÇÍÀ×ÈÌÛÕ ÏÎÊÀÇÀÒÅËÅÉ
ÝÊÎÍÎÌÈ×ÅÑÊÎÉ ÝÔÔÅÊÒÈÂÍÎÑÒÈ ÈÑ ............................ 66
2.2 ÌÎÄÅËÜ ÎÖÅÍÊÈ ÐÅÇÓËÜÒÀÒÈÂÍÎÑÒÈ ÈÑ ......................... 75
2.3 ÏÀÐÀÌÅÒÐÈ×ÅÑÊÈÉ ÀÍÀËÈÇ ÝÊÎÍÎÌÈ×ÅÑÊÈÕ ÏÐÅÈÌÓÙÅÑÒ ÈÑ ....... 86
2.4 ÀÃÐÅÃÈÐÎÂÀÍÈÅ ÏÎÊÀÇÀÒÅËÅÉ ÝÊÎÍÎÌÈ×ÅÑÊÈÕ ÏÐÅÈÌÓÙÅÑÒ ÈÑ .... 99
ÃËÀÂÀ 3 ÀÍÀËÈÇ ÇÍÀ×ÈÌÛÕ ÏÎÊÀÇÀÒÅËÅÉ ÝÔÔÅÊÒÈÂÍÎÑÒÈ ÈÑ ......... 107
3.1 ÌÎÄÅËÜ ÖÅÍÍÎÑÒÈ ÈÒ-ÓÑËÓÃ ................................. 107
3.2 ÈÍÄÅÊÑÛ ÖÅÍÍÎÑÒÈ ÈÒ-ÓÑËÓÃ ................................ 118
3.3 ÈÍÄÅÊÑ ÊÀ×ÅÑÒÂÀ ÈÒ-ÓÑËÓà ................................. 125
3.4 ÈÍÄÅÊÑ ÑÎÃËÀÑÎÂÀÍÍÎÑÒÈ ÈÒ-ÓÑËÓÃ Ñ ÁÈÇÍÅÑÎÌ ............... 134
3.5 ÌÎÄÅËÈ ÝÒÀËÎÍÍÎÃÎ ÀÍÀËÈÇÀ ÝÔÔÅÊÒÈÂÍÎÑÒÈ ÈÑ ............... 149
ÃËÀÂÀ 4 ÀÍÀËÈÇ ÝÔÔÅÊÒÈÂÍÎÑÒÈ ÈÑ Ñ ÏÎÇÈÖÈÉ ÇÀÈÍÒÅÐÅÑÎÂÀÍÍÛÕ
ËÈÖ .................................................. 160
4.1 ÌÎÄÅËÜ ÓÏÐÀÂËÅÍÈß ÝÔÔÅÊÒÈÂÍÛÌ ÔÓÍÊÖÈÎÍÈÐÎÂÀÍÈÅÌ ÈÑ ....... 160
4.2 ÈÑÑËÅÄÎÂÀÍÈÅ ÌÎÄÅËÈ ÓÏÐÀÂËÅÍÈß ÑÎÃËÀÑÎÂÀÍÈÅÌ ÈÒ-ÓÑËÓÃ
È ÁÈÇÍÅÑÀ ................................................ 175
4.3 ÌÎÄÅËÜ ÐÅÃÓËÈÐÎÂÀÍÈß ÁÈÇÍÅÑ-ÒÐÅÁÎÂÀÍÈÉ Ê
ÝÔÔÅÊÒÈÂÍÎÑÒÈ ÈÒ-ÏÐÎÅÊÒÀ ................................. 180
4.4 ÑÖÅÍÀÐÈÈ ÐÅÃÓËÈÐÎÂÀÍÈß ÑÎÃËÀÑÎÂÀÍÍÎÑÒÈ ÈÒ-ÓÑËÓÃ È
ÒÐÅÁÎÂÀÍÈÉ ÁÈÇÍÅÑÀ ....................................... 194
4.5 ÑÅÒÅÂÀß ÌÎÄÅËÜ ÀÍÀËÈÇÀ ÝÔÔÅÊÒÈÂÍÎÑÒÈ ÈÑ .................. 201
ÃËÀÂÀ 5 ÐÅÊÎÌÅÍÄÀÖÈÈ ÏÎ ÎÖÅÍÊÅ ÝÊÎÍÎÌÈ×ÅÑÊÎÉ ÝÔÔÅÊÒÈÂÍÎÑÒÈ
ÈÑ ................................................... 214
5.1 ÐÅÊÎÌÅÍÄÀÖÈÈ ÏÎ ÑÒÐÓÊÒÓÐÈÇÀÖÈÈ ÑÅÁÅÑÒÎÈÌÎÑÒÈ ÈÒ-ÓÑËÓÃ .... 214
5.2 ÐÅÊÎÌÅÍÄÀÖÈÈ ÏÎ ÑÐÀÂÍÈÒÅËÜÍÎÌÓ ÀÍÀËÈÇÓ ÐÅÇÓËÜÒÀÒÈÂÍÎÑÒÈ
ÈÑ ....................................................... 231
5.3 ÀÍÀËÈÇ ÎÊÓÏÀÅÌÎÑÒÈ ÈÒ-ÈÍÂÅÑÒÈÖÈÉ ......................... 243
5.4 ÀÍÀËÈÇ ÐÅÇÓËÜÒÀÒÈÂÍÎÑÒÈ ÈÒ-ÓÑËÓÃ Â ÓÑËÎÂÈßÕ
ÍÅÎÏÐÅÄÅËÅÍÍÎÑÒÈ ......................................... 249
5.5 ÑÈÑÒÅÌÍÎ-ÀÍÀËÈÒÈ×ÅÑÊÎÉ ÀÍÀËÈÇ ÝÔÔÅÊÒÈÂÍÎÑÒÈ ÈÑ ........... 257
5.6 ÊÎÌÏËÅÊÑÍÀß ÎÖÅÍÊÀ ÝÊÎÍÎÌÈ×ÅÑÊÎÉ ÝÔÔÅÊÒÈÂÍÎÑÒÈ ÈÑ ........ 261
5.7 ÏÐÈÌÅÐ ÐÀÑ×ÅÒÀ ÏÎÊÀÇÀÒÅËÅÉ ÝÔÔÅÊÒÈÂÍÎÑÒÈ
ÈÍÂÅÑÒÈÖÈÎÍÍÎÃÎ ÈÒ-ÏÐÎÅÊÒÀ ............................... 268
ÇÀÊËÞ×ÅÍÈÅ .................................................... 279
ÁÈÁËÈÎÃÐÀÔÈ×ÅÑÊÈÉ ÑÏÈÑÎÊ ...................................... 281
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