Introduction .................................................... 1
1 Getting Started with Mobile Marketing ........................ 5
2 Understanding the Challenges in Mobile Marketing ............ 19
3 Mobile Targeting and Tracking ............................... 37
4 Everything You Need to Know About the iPhone ................ 69
5 Mobile Advertising .......................................... 87
6 Mobile Promotions and Location-Based Marketing ............. 105
7 Micro-Sites, Mobile Affiliate Marketing, and Web
Directories ................................................ 123
8 Mobile Applications ........................................ 133
9 Mobile Website Development ................................. 153
10 Mobile Search Engine Optimization .......................... 185
11 Integrating Mobile Marketing with On- and Offline
Marketing .................................................. 215
12 Mobile E-Commerce .......................................... 237
13 Mobile Marketing Privacy, Spam, and Viruses ................ 255
14 The International Mobile Marketing Landscape ............... 277
15 Looking into the Future for Mobile ......................... 297
A Txtspk Definitions ......................................... 305
В List of Vendors, Products, and Services .................... 311
С Glossary ................................................... 317
Index ......................................................... 333
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