Foreword by John Seely Brown ................................... ix
Preface ...................................................... xiii
Acknowledgments ............................................... xxi
Prologue: Pasteur and the Dying Cows ........................ xxiii
I Foundations of Innovation .................................... 1
1 Invention Is Not Enough ...................................... 3
2 Generative Innovators in Action ............................. 31
3 Frames of Mind .............................................. 49
4 Observing ................................................... 77
II The Eight Practices ........................................ 109
5 Practice One: Sensing ...................................... 111
6 Practice Two: Envisioning .................................. 141
7 Practice Three: Offering ................................... 173
8 Practice Four: Adopting .................................... 187
9 Practice Five: Sustaining .................................. 203
10 Practice Six: Executing .................................... 219
11 Practice Seven: Leading .................................... 241
12 Practice Eight: Embodying .................................. 257
III Journey to Mastery ........................................ 289
13 Building a Culture of Innovation ........................... 291
14 Mastering the Mess ......................................... 313
15 Social Networking and Innovation ........................... 343
16 Dispositions of the Masters ................................ 365
Epilogue: Stradivarius Street ................................. 379
Appendix 1 Eight Practices Summary Chart ...................... 381
Appendix 2 Eight Practices Assessment Tool .................... 385
Appendix 3 Levels of Performance at Innovation ................ 389
Appendix 4 Somatic Exercises .................................. 395
About the Authors ............................................. 401
Index ......................................................... 403
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